WhatsApp pricing has two layers
Almost every "WhatsApp cost" question comes down to separating these two. GoUltra keeps them clearly apart and never marks up Meta's charges.
Your GoUltra subscription
A flat monthly software fee for the workspace: the shared team inbox, the Business AI Agent, campaigns with WhatsApp message templates approved by Meta, appointment reminders and calendar workflows, contacts and team seats. This is the price you choose below.
Meta's message charges
WhatsApp template messages are billed by Meta under its WhatsApp Business Platform pricing, per message, by recipient country and message category. GoUltra does not add a separate markup to Meta's message rates.
GoUltra subscription plans
Prices in US dollars. Local currency is set by your country at checkout. Every plan starts with a 7-day free trial.
Starter
For a solo business or a small team getting started on WhatsApp.
- Up to 1,000 contacts
- Up to 3,000 workflow/template sends / mo
- Up to 50,000 AUTH verification sends / mo
- 3 team members included
- 3 connected WhatsApp numbers
- Business AI Agent: ~50 free conversations/mo.
Professional
For growing service teams handling steady WhatsApp volume.
- Up to 25,000 contacts
- Up to 75,000 workflow/template sends / mo
- Up to 250,000 AUTH verification sends / mo
- 20 team members included
- 5 connected WhatsApp numbers
- Business AI Agent: ~150 free conversations/mo.
Enterprise
For high-volume operations and multi-location businesses.
- Up to 100,000 contacts
- Up to 1,000,000 workflow/template sends / mo
- Up to 1,000,000 AUTH verification sends / mo
- 100 team members included
- 50 connected WhatsApp numbers
- Business AI Agent: ~400 free conversations/mo.
Included in every plan
Every plan includes the full workspace - these are capabilities, not add-ons. Plans differ only by the limits in the table below.
Compare plans
Exact plan limits, side by side. Every plan includes the full workspace above; plans differ only by these numbers.
| Feature | Starter | Professional | Enterprise |
|---|---|---|---|
| Contacts | 1,000 | 25,000 | 100,000 |
| Workflow / template sends / mo | 3,000 | 75,000 | 1,000,000 |
| AUTH verification sends / mo | 50,000 | 250,000 | 1,000,000 |
| Team members | 3 | 20 | 100 |
| Connected WhatsApp numbers | 3 | 5 | 50 |
| Business AI Agent trial / mo | ~50 | ~150 | ~400 |
Meta message categories
Meta bills business-initiated template messages in three categories - Marketing, Utility, and Authentication. Free-form Service replies inside the 24-hour customer service window are not a template category. Since 1 October 2026, Meta charges for them after the first 1,000 each month per business phone number, and charges for Utility templates sent inside an open window. The rate per message is set by Meta and depends on the recipient country. We do not reproduce a full numeric rate table here to avoid showing a figure that may be out of date.
Marketing
Promotional messages - offers, announcements, re-engagement. The highest-rated category.
Utility
Messages tied to a specific transaction or event - order updates, appointment reminders, confirmations. Typically much lower than Marketing.
Authentication
One-time passcodes and verification messages. Priced separately by Meta, typically in the lower range.
For current, exact per-message rates by country and category, see Meta's WhatsApp Business Platform pricing.
What changes your Meta message cost
Recipient country
Meta sets per-message rates by the recipient's country code, not your location. The same Marketing template can cost very different amounts in different markets.
Message category
Marketing is the highest-rated category. Utility and Authentication are typically much lower. Service replies inside the 24-hour window are free up to 1,000 a month per business phone number, then charged.
How you message
Replying inside the 24-hour customer service window uses service messages: the first 1,000 each month per business phone number are free, and Meta charges after that (since 1 October 2026). Template sends are billed per delivered message, so the mix of templates vs replies affects the total.
Related
Pricing FAQ
Start your 7-day free trial
Set up your WhatsApp workspace, then add Meta message volume as you grow. No charge during the 7-day trial.