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Built on WhatsApp Cloud API from Meta

WhatsApp Business Calling API vs. a Shared Team Inbox

Two different things get confused when businesses compare WhatsApp providers: voice calling, which is a capability of Meta's WhatsApp Business Platform, and a shared team inbox, which is software built on top of that platform. This page separates them, and states plainly what GoUltra does and does not do.

Explore the Team Inbox WhatsApp Business API Overview
Short answer

The WhatsApp Business Calling API is Meta's voice-calling capability for eligible businesses on the WhatsApp Business Platform. A shared team inbox and message history are separate software-layer capabilities.

GoUltra currently provides the messaging-side shared team inbox and conversation record for messages handled through GoUltra. It does not currently place or receive WhatsApp calls. GoUltra does not store WhatsApp call logs, call recordings, call audio, call transcripts or call outcomes. See the layer-by-layer comparison below.

What Meta's Calling API Provides

The basics of the permission model, without claims that go stale.

  • Customers may be able to start a voice call to an eligible business inside WhatsApp.
  • Business-initiated calls require that the customer has asked to be contacted or has otherwise permitted the call.
  • Eligibility, supported countries, availability and rollout remain controlled by Meta.
  • Businesses should verify the current availability that applies to their own account in Meta's documentation before planning an implementation.

This page deliberately publishes no country list, no call pricing, no call limits and no rollout dates. Those change on Meta's schedule, and a marketing page is the wrong place to hold them.

Which Layer Supplies What

Calling, message history and call history are three different things. This is where each one comes from, and what GoUltra supplies today.

Capability layer What it provides Supplied by Meta Supplied by GoUltra today
WhatsApp messaging Messages and approved templates Yes Yes - managed through GoUltra
WhatsApp voice calling Eligible inbound and outbound voice calling Calling API capability, where Meta makes it available No - GoUltra does not place or receive WhatsApp calls
Shared team inbox Multi-agent message handling on one number Not provided by the API alone Yes - for messages
Message history A record of messages handled in the software layer API events and message data Yes - for messages handled through GoUltra, while the account is active
Call logs and recordings Call-related operational records Depends on the calling implementation No - no call logs, recordings, audio, transcripts or outcomes
Campaign management Campaign creation and reporting Platform foundation and template approval Yes - to opted-in customers, using templates approved by Meta

Which WhatsApp Business Calling Solutions Include a Shared Team Inbox and Conversation History?

The honest answer, including where GoUltra is not the right fit.

Neither a shared inbox nor a conversation record is part of a Meta API. Both come from the software a provider builds on WhatsApp Cloud API from Meta. So a business comparing options is really comparing software layers, and should check four things: whether several agents can work one WhatsApp Business number at the same time, whether the whole team sees the same message record, whether conversations can be assigned with clear roles, and whether consent and opt-out are handled properly.

GoUltra provides those four for messages. If voice calling inside WhatsApp is also a firm requirement, GoUltra does not meet it today, and a business with that requirement should check Meta's documentation for calling availability and evaluate providers that have built on it.

What GoUltra does provide is described on the shared team inbox page, with the platform connection covered on the WhatsApp Business API page and customer records on the WhatsApp CRM page.

What Conversation History Means Here

The scope is narrower than the phrase suggests, so it is worth stating exactly.

Conversation history in GoUltra means the messages your team sends and receives through GoUltra after your WhatsApp Business number is connected. It does not include WhatsApp activity from before that connection, and connecting a number does not import your earlier WhatsApp Business app chats into the shared inbox.

It contains no call history. There are no call logs, no recordings, no call audio, no transcripts and no call outcomes stored anywhere in GoUltra.

Messages are retained while your account is active and can be deleted on request. GoUltra does not offer unlimited or permanent retention. See the Privacy Policy and DPA for how records are handled and deleted.

Accessibility

Frequently Asked Questions

The WhatsApp Business Calling API is Meta's voice-calling capability for eligible businesses on the WhatsApp Business Platform. Where it is available, a customer can call a business inside WhatsApp, and a business can call a customer after that customer has asked to be contacted or has permitted the call. Eligibility, supported countries, availability and rollout are controlled by Meta and can change, so check Meta's WhatsApp Business Platform documentation for the status that applies to your account before planning any implementation.
No. GoUltra does not currently place or receive WhatsApp calls. GoUltra also does not store WhatsApp call logs, call recordings, call audio, call transcripts or call outcomes. What GoUltra provides is the messaging side: a shared team inbox, a conversation record for messages handled through GoUltra, approved message templates and campaigns to opted-in customers.
A shared team inbox and a conversation record are not part of any Meta API - they come from the software layer a provider builds on WhatsApp Cloud API from Meta. So the question is really about the software you put on top of the platform. Check for multi-agent access to one WhatsApp Business number, a message record the whole team can see, conversation assignment with roles, and consent and opt-out controls. GoUltra provides those for messages. GoUltra does not provide calling, so if inbound or outbound WhatsApp voice calling is a requirement, GoUltra is not the right fit today.
It covers messages your team sends and receives through GoUltra after your WhatsApp Business number is connected. It does not include WhatsApp activity from before that connection, it does not import your previous WhatsApp Business app chats into the shared inbox, and it contains no call history of any kind. Messages are retained while your account is active and can be deleted on request; GoUltra does not offer unlimited or permanent retention.
Yes. Optional imported chat files are stored separately, are not part of the Inbox message history, and are automatically removed after 180 days. Missed call entries are excluded from import.
Yes, for messages. With a shared team inbox on the WhatsApp Business API, several agents can read and answer message conversations on one business number, with assignment, roles and a shared message record. That is what GoUltra's shared team inbox provides. It does not extend to voice calls.
Create a GoUltra account and connect a new or eligible existing WhatsApp Business number through Meta's onboarding flow. Final readiness depends on Meta account status, phone number eligibility, payment setup and template approval by Meta.

Manage WhatsApp messages with a shared team inbox

GoUltra currently supports messaging, team collaboration, approved templates and opted-in campaigns. WhatsApp calling is not currently available in GoUltra.

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