GoUltra for Shopify

What GoUltra for Shopify is for

GoUltra for Shopify is a WhatsApp workspace for Shopify stores. It is designed to route order and customer events from your Shopify store into GoUltra workflows, so your team can answer questions in a shared inbox and send order updates using WhatsApp message templates approved by Meta. It is built on WhatsApp Cloud API from Meta and sends through a WhatsApp Business number you connect in GoUltra.

How Shopify events connect to GoUltra

When the app is available, you will connect your Shopify store to GoUltra and map each store event to a message approved by Meta. Order and customer events - such as an order being placed or fulfilled - can be routed into GoUltra workflows and sent according to your configuration. Store events are processed asynchronously, so messaging is designed not to block checkout.

Marketing consent

Shopify's SMS marketing consent is used only as an additional eligibility signal. It is not treated as consent to receive messages on WhatsApp. Proactive WhatsApp messages are sent only when a separate WhatsApp opt-in is recorded for the customer and the relevant message category, where permitted. GoUltra provides consent and opt-out controls; the merchant remains responsible for collecting the WhatsApp opt-in and for the rules that apply to its store.

Messages approved by Meta

Business-initiated WhatsApp messages outside the customer-service window use message templates that Meta reviews. You map each Shopify event to a message approved by Meta, and the final template category and approval are decided by Meta based on the message content. WhatsApp message charges from Meta are separate from your GoUltra plan.

Team inbox and routing

Replies from customers arrive in a shared GoUltra team inbox, where conversations can be assigned to the right agent. Two roles are supported - Admin and Agent - and capacity scales with your plan. This is the same team inbox used across GoUltra, connected to your Shopify conversations.

Order updates and admin alerts

You choose which Shopify order events send a WhatsApp message - for example an order confirmation when an order is placed, or a fulfillment update when an order is fulfilled - and select the message approved by Meta for each one. Admin alerts can notify your team about new orders. You turn each event on or off and pick its message.

Abandoned-checkout follow-ups

Abandoned-checkout follow-ups will be enabled only after a separate WhatsApp opt-in flow is active. When enabled, they are sent only to customers with a separate recorded WhatsApp opt-in, where permitted, with quiet hours, and pending reminders stop when a customer withdraws consent. You remain responsible for consent and the rules that apply.

What GoUltra does not promise

GoUltra provides the software layer. It does not promise message delivery, checkout recovery, or revenue, and it does not make your store compliant on its own. The final WhatsApp template category and approval are decided by Meta based on the message content. WhatsApp message charges from Meta are separate. The merchant remains responsible for configuring the integration, for customer consent, and for meeting the WhatsApp, Shopify and legal requirements that apply.

Frequently asked questions