Businesses want to reach customers, properly
A business has a list of customers and an update worth sharing, a new service, a seasonal reminder, an appointment opening. The question is how to send it over WhatsApp without crossing the line into spam.
The mistake that gets numbers limited
The mistake is treating WhatsApp like an SMS blast: buying a list, messaging people who never opted in, or sending one generic message to everyone. That behaviour is exactly what WhatsApp restricts, and it puts the sending number at risk.
The WhatsApp rule
When a business starts a conversation, it sends a message that Meta reviewed and approved in advance, and only to customers who opted in. Customers can opt out at any time, and the business must honour it. Permission first, approved wording, respect for opt-out, those are the rules.
US recipients: according to Meta's documentation, WhatsApp does not currently deliver marketing template messages to WhatsApp users with United States phone numbers (a +1 dialing code and a US area code).
How GoUltra runs a campaign
In GoUltra you send campaigns with WhatsApp message templates approved by Meta to specific opted-in customer segments, not to everyone. Customers can tap clear replies such as "Yes, send details" or "Not now", and interested replies can be routed to the right agent or team inbox to continue the conversation.
A practical example
A clinic messages patients who opted in to reminders that a new evening slot has opened. Patients who tap "Yes, send details" are routed to the front desk to book; the rest are left alone. No one who did not opt in is contacted.
What this is not
This is not a way to message people who never opted in, and it is not a promise that every message is delivered or read. GoUltra does not help anyone avoid WhatsApp rules; it helps a business follow them. Permission and content remain the business's responsibility.
Frequently asked questions
Related guides
Run campaigns the right way
See how approved-message campaigns work for opted-in customers.