Sales replies get lost
A sales team sends an update and replies start coming in, but they land in one phone or one person's chats. Warm replies sit unanswered, and no one knows who is handling which customer.
What sales teams do wrong
They message everyone, including people who never opted in, and they have no routing, so a customer who taps "Yes, interested" waits while the team figures out who should respond. Both problems hurt: one risks the number, the other loses the lead.
The rule sales teams must follow
Campaigns are intended for contacts with documented permission to receive WhatsApp messages, where permitted, using WhatsApp message templates approved by Meta in advance. Customers can opt out at any time. Inside the customer-service window you can reply freely; to start a conversation outside it, you use an approved message.
US recipients: according to Meta's documentation, WhatsApp does not currently deliver marketing template messages to WhatsApp users with United States phone numbers (a +1 dialing code and a US area code).
How GoUltra works for sales
Send a campaign with an approved message to a specific opted-in segment. Customers can tap clear replies such as "Yes, send details" or "Not now". Interested replies are routed to the right agent or the shared team inbox, where the conversation continues and quotes can be sent where configured.
A practical example
A flooring company messages opted-in past enquirers that installation slots opened for the season. Customers who tap "Yes, send details" are routed to the two estimators in a shared inbox, who reply and send a branded quote. Customers who tap "Not now" are left alone.
What GoUltra does not promise
GoUltra does not send to people who did not opt in, does not guarantee delivery, opens, replies, or sales, and does not replace your sales team. It organises the campaign and the replies; closing the sale is still human work.
Frequently asked questions
Related guides
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